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Saturday
Aug282010

Don't Strain

Site Applications is a full-service facility company equipped to handle work requests in almost any area of building or home maintenance. They approached me to create a unique bathroom sponsorship campaign for two summer events: the Chesapeake Bay Wine Classic and the Wheeler Dodgeball Benefit Tournament.

I had a great time creating the below poster that was displayed on the inside of stall doors at the events. We also worked with another company to create lifesize cutouts of the straining gentleman for placement inside the restrooms. This kind of advertising is wonderful because you can play off of the environment while really grabbing attention (and hopefully a few smiles). The posters (which were also resized to become an ad for the event programs) are memorable and great fun.

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