Graphic Standards Guide

Above is a sampling of pages from a Graphic Standards Guide that I just redesigned for LifeNet Health. The total document is around 30 pages and it's been a fun undertaking. I was able to freshen up the look of the previous guide and really give it a professional and innovative look to better reflect the qualities of their brand. During the process I was also able to design their OsteoCLEANSE product logo which you'll see showcased in the sampling (last page).

I especially enjoyed creating the color wheel in the logo guide section, it was an exciting challenge to figure out a way to visually represent the different palette offerings for each branch of their marketing piece efforts.

Viral E-mail Promotion: Dodgeball Mad Lib Challenge

Remember Mad Libs? I loved them when I was 10, and as I was brainstorming a way to inexpensively promote this year's Wheeler Dodgeball Benefit Tournament, I came up with the idea to start a viral e-mail challenge using a Mad Lib theme.

I designed a rich html e-mail (below) to deliver the personalized goofy "challenge" and hired copywriter Carey VonOhlen to flush out the challenge and retaliation copy as only she can. If you want to send your Mad Lib Dodgeball Challenge, you can do so by clicking here.



It's Dodgeball! And You're Invited!

This year's annual Wheeler Dodgeball Benefit Tournament will be held on August 14, 2010 at Virginia Wesleyan College. The invitation I designed is below. Please forward to anyone who may be interested in attending or entering a team!

Studio Intern Wanted

A college-level intern is needed for 5-10 hours per week to work in the disciplines of marketing and graphic design at Finch Creative, a Virginia Beach illustration and design studio. This position is unpaid, however can be completed for college credit and professional experience.

DUTIES
Market research & data entry (build and maintain marketing databases), social networking (maintain company Facebook page), proofing (proof design documents for print standards and grammar/spelling), photoshop (creation of product mock up templates, document resizes, production work), work with printers to secure print estimates, prepare files for commercial printing, make web site updates and scan artwork.

KNOWLEDGE AND ABILITIES
Software: MS Office Suite (especially Excel), Adobe Creative Suite (Adobe Illustrator, Photoshop and InDesign), Mac platform.*

Must have knowledge of proper English grammar, punctuation, and spelling; basic math. Intern must have the ability to carry oneself in a professional manner by phone and in meetings with clients, deal tactfully with people, maintain confidentiality of information, write legibly to record information, understand and follow oral and written instructions, read and understand directions and organize and prioritize work.

*Having your own laptop (Macintosh preferred) with Adobe Creative Suite software is a plus.

If you're interested in this position, please send a resume and cover letter to Stephanie Jones at stephanie@cleverfinch.com by June 16, 2010 with subject line "Internship Application." If you have portfolio samples, please send them via low res jpeg attachments (limit to 7 please).

Leukemia Donation Web Site

 

I recently created a donation web site for a woman named Karen Orndorff who is battling Leukemia. Her family is raising funds to help cover her cancer treatment costs, as much of it falls outside of the realm of insurance coverage. Karen also has a grown son with Cerebral Palsy and a seizure disorder who requires 24-hour care. Her diagnosis has really had an effect on her ability to care for him so a day nurse has been hired to see to his needs, further diminishing their funds to cover Karen's medical costs.

If you're interested in donating, please visit the site, http://www.helphealyaya.com/ and click the "Donate" button. It is PayPal based, and you can enter any amount you like. Thanks in advance for any help you can give! Also, if you have friends or family that would like to donate, please pass on the link!